Communications for Small Business Owners

$50.00

Title: Online Course

Get instant access to our Small Business Owners Communications Course!

    Often times, small business owners are thrust into a situation in which they must become competent in a diverse range of skills. Key among these are business communication skills.
    This easy to follow and comprehensive course covers everything that small business owners need to know about getting their message out there.
    This online course includes information on developing and conveying an effective message through a variety of channels, including traditional media and social media
Just $50 for instant access to your course
  • Enrol now and start today!
  • Easy to follow, interactive learning
  • 365 days access to your course
  • Printable certificate of completion to hang on your wall and take to your next job interview
  • Learn on your PC, Smart Phone, Tablet and iPad

Course Outline

Session One: Course Overview

Session Two: Key Communication Components

  • What Communication Is All About
  • Pre-Assignment Review

Session Three: The Building Blocks

  • Business and Marketing Strategy
  • Public Relations Plan
  • Working on the Plan
  • Elevator Pitch and Executive Summary
  • Developing Your Pitch
  • Practice Makes Perfect

Session Four: Your Communications Plan

  • Introduction
  • Selecting Your Communications Destination
  • Choosing a Communications Route
  • Making Connections
  • Establishing a Communications Vehicle
  • Developing an Approval Process
  • Inbound vs. Outbound: How Can We Help You?

Session Five: The Five C’s of a Successful Message

  • Be Clear
  • Be Concise
  • Be Complete
  • Be Correct
  • Be Compelling

Session Six: Communication Strategies

  • Setting a Goal for Each Communications Piece
  • Strengthening Your Core Message

Session Seven: Sharing Information Through Media Releases

  • Key Pieces of the Media Release
  • Drafting Your Message
  • Getting Into It

Session Eight: Communicating Online

  • Blogging Tips and Tricks
  • Making Connections
  • Connecting Through Social Media
  • Social Media Plan Worksheet

Session Nine: Using Stories to Communicate

  • The Importance of Story
  • Tell Me A Story

Session Ten: Polishers and Time Savers

  • Communication Fact Sheets
  • Getting It Together
  • Reduce, Re-Use, and Recycle

Session Eleven: Enhancing Your Results

  • Search Engine Optimization (SEO)
  • Optimizing Our Results
  • Taking Your Communication Pulse
  • Focusing on the Research
  • SWOT Analysis
  • Making Connections

Session Twelve: Maintaining Your Message in Crisis

  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan

Learning online

This course is 100% online. Once enrolling you will receive INSTANT online access to the learning materials, activities and quizz's.

Entry requirements

No prior knowledge is needed to complete this course, however basic computing skills is recommended. You will need access to the Internet. Our courses are compatible with most modern browsers.

Frequently Asked Questions

Q. Do I get a certificate for completing the course? A. You will receive a certificate of completion that you can download instantly once you have successfully complete the course..
Q. Can I do the course on my smart phone or tablet? A. The learning material can be accessed from your smart phone or tablet or a PC.
Q. What happens after I click enrol? A. After clicking the enrol button at the top of this page, you will set up your account and password and then you can pay for the course through our secure checkout system or through PayPal. You can then log in and have INSTANT access to the course.
Q. What if I need help while doing the course online? A. Our courses are self paced, user driven courses and are easy to follow and understand. Our support team will be available to assist you should you have trouble accessing your course but are not trained experts on the content of the course and can only provide limited support in course content.
Q. How long do I have to complete the course? A. Each LearnMe online course is available for 365 days from the time of enrolment. Even after you have completed the course you can still go back review the the course as many times as you like within your access period.
Q. What if I have other questions? A. Contact our Support Team.
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